Our Story

Our Story

Inspired by the coast. Designed for you.

Charleston Boutique was created from a love for coastal beauty and a desire to offer something meaningful to women who know themselves and their style. Our journey began not with trends or quick fashion, but with a quiet intention to bring timeless pieces to life in a way that feels personal, effortless, and true.

Founded by two sisters, Elise and Clara Whitmore, Charleston Boutique is rooted in memories of ocean walks, sea air, and sunlit afternoons along the Carolina coast. We grew up surrounded by strong women, natural beauty, and the belief that fashion is not about impressing others. It is about feeling like yourself.

We began our boutique with care, starting small and focused. Every item in our collection is selected with a thoughtful eye. Soft fabrics, flattering silhouettes, calming colours, and gentle details that speak to everyday elegance. We look for quality, comfort, and character. We look for pieces that tell a quiet story.

Over time, a beautiful community found us. Women who value simplicity and grace. Women who want clothing that fits both their bodies and their lifestyles. Whether you are enjoying your morning coffee on the porch, dressing for a casual afternoon, or gifting a friend something lovely, Charleston Boutique is here for those moments.

Today, we remain deeply committed to the things that matter most. Personal service, trusted quality, and a collection that reflects the rhythm of coastal living. What began as a sisterly vision has grown into a shared experience with women across the country who feel at home with us.

We invite you to explore the collection and find something that feels just right. Something that brings ease, softness, and quiet confidence into your day.

Thank you for being here.
With love,
Elise and Clara
Charleston Boutique